Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) shares practical strategies to help coaches, consultants, and B2B professionals thrive.
Each episode explores how to deliver value to clients while protecting your intellectual property.
Through interviews with leaders in Leadership & Development, Coaching, and Consulting, you'll gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you're scaling or just starting, Scaling Expertise is your guide to transforming your business and protecting your most valuable assets.
SUBSCRIBE TO THE PODCAST
“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps 35 - Small Business ESG – Here’s the Scoop with Christy Cook
Environmental, social and governance (ESG) is a term used to represent an organization's corporate financial interests that focus mainly on sustainable and ethical impacts.
Eps 34 - Journaling for IP Dollars
In this episode, I put a new spin on journaling to achieve your personal and business goals—keeping an IP journal. The goal of an IP journal is to document the who, when, what, and how of all your content and ideas at the time you create them.
Eps 33 -5 Hot Spots in Your NDAs
Non-Disclosure Agreements have become ubiquitous in US business these days because so much of our economy runs on Intellectual Property.
Eps 32 - Staying in Your Zone of Genius with Sarah Greener
Imagine if there was a way to get back a whole day of your busy week. That’s the goal of Sarah Greener, a specialist in helping women business owners find ways to focus on their high-creative tasks instead of getting bogged down with the minutia of running a business.
Eps 31 - The Secret Sauce to Scalable is Strategic with Staci Hauschild
I confess that I’m a nerd who loves other nerds, and Staci Hauschild is a self-confessed nerd about strategic plans. In this episode of Hourly to Exit, she and I talked about how essential it is for expertise-based service providers to figure out what to do, when to do it, and who should do it.
Eps 30 - Let Go and Love Your Services Agreements
I know most people hate legalese, and contracts seem full of that kind of language. But services agreements and NDAs are inevitable in today’s business world. They are the lifeblood that can make or break your business.
Eps 29 - How to build a following of buyers for your offer quickly (even if you have a tiny following)
The key to scaling your expertise-based service business is transforming your assets into something you can replicate, and an online course (an e-course) is one way to do that. I had a conversation with Molly Keyser, who has a decade of experience building, selling, and teaching others the secrets to a good ecourse.
Eps 28 - Follow the Yellow Brick Road
I’ve always said that this podcast is meta in that I am on the Hourly to Exit journey with my listeners, my guests, my clients, and the many folks I encounter on LinkedIn, webinars, and in other forums. I’ve collected their wisdom in some super-charged market research, and as we enter 2023, I am drinking some of my own Kool-Aid.
Eps 27 Linkedin Live: Trade Secrets: The Hidden Intellectual Property
In Episode 27 of the Hourly to Exit Podcast, we hear a recording of a recent LinkedIn Live session by Erin, in which she breaks down the major elements of a confusing but critical area of Intellectual Property (IP) law: Trade Secrets. Unlike the other three major areas of IP law – copyright, trademark, and patent- Trade Secrets aren’t registered to be protected. Quite the opposite.