Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) shares practical strategies to help coaches, consultants, and B2B professionals thrive.
Each episode explores how to deliver value to clients while protecting your intellectual property.
Through interviews with leaders in Leadership & Development, Coaching, and Consulting, you'll gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you're scaling or just starting, Scaling Expertise is your guide to transforming your business and protecting your most valuable assets.
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“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps 26 - Transforming Insights into Assets with Michelle Calcagni
Sometimes a single post can inspire transformative insights. Imagine if that post were about insights. In Episode 26 of the podcast, I welcomed Michelle Calcagni to the show to reflect on her career and her valuable LinkedIn post about insights. We dug deep about professional women at the top of their game and preserving our unique, acquired knowledge to pass along to a buyer, a mentee, or the next generation.
Ep. 25 - Getting to the Heart of Your Business Finances with Joan Sotkin
When it comes to money – especially feelings of insufficiency or inadequacy – there’s often a lot more going on than the numbers. I was so lucky to host the incredibly inspiring Joan Sotkin in an intense conversation about our relationship to money and prosperity. She shared her unique philosophy and approach to helping people with their finances.
Ep. 24- Making Culture is Your Competitive Advantage [Asset Building] with Lily Smith
As you grow your team, Organizational Culture becomes one of the critical moving pieces in the valuation of your business. I was lucky enough to have a conversation with Lilly Smith, an expert in this subject. Together we talked about what organizational culture means and, more importantly, what it can imply to others as an essential part of your business brand.
Ep. 23- Wealth In the Hands of Woman Can Change the World: Thanksgiving Episode
2022 has been a special year for the Hourly to Exit podcast. Not only is it the year I started the podcast – and what a ride it’s been! – but I’ve also had some truly phenomenal guests join me in sharing wisdom about how to make an expertise-based service business scalable and saleable. Since I am on that journey myself with my own business – Think Beyond IP – the podcast has been pretty Meta. I get to ask my own questions that will hopefully resonate with my listeners.
Ep. 22: Magnetic Thought Leadership with Eva Jannotta
We always go Meta on the podcast, but my guest Eva Jannotta and I really doubled down as we learned more about her thought leadership as a coach to women entrepreneurs on thought leadership. Eva has some truly progressive approaches to her own business and her work with clients, which she generously shared with us.
Ep. 21- Linkedin Live: Why I Love Licensing Programs
I’m always preaching about the ways expertise-based service providers can scale their business using their intellectual property (IP) as an asset. In Episode 21 of Hourly to Exit, I open the firehose and introduce a whole bunch of approaches that convert your IP into an asset that you can sell without relying on yourself to deliver the service. In this episode I cover some serious ground,
Ep. 20- Making Profitable Decisions with Melissa Houston
Money talks, but it sure can sound like a foreign language to some of us! Melissa Houston, CPA, owner of She Means Profit, joins me in this episode to demystify a few financial realities about running an expertise-based service business. She has 20 years of experience diving into the numbers with her clients and putting them in control of their 1, 5, 10-year plans to make their business scalable and saleable.
Ep. 19- Beating The Broken Cookie Effect with Patty Block
How many of us who provide our services as a business actually think in terms of profit? The timing couldn't be better for my conversation with Patty Block. An expert herself, Patty works with female expertise-based service providers on being intentional in their business models, transitioning from transactional to transformative pricing structures, and better understanding how to integrate profit into their revenue model.
Ep. 18- Linkedin Live: Can I Use That? Guidelines for Using Third Party Materials in Your Content
When it comes to copyright, there are a few rules that can make all the difference between scaling your business and getting tripped up by the counterintuitive rules of intellectual property law. You need to know who owns what, who has what usage rights, and what the consequences of misappropriation might be. This episode was recorded as a LinkedIn Live which I hold the last Wednesday of the month at 11 am ET (check out my YouTube channel if you want the full version with slides) and covers how to create, protect, and maximize your copyright assets.