Scaling Expertise Podcast
Unlock the power of your expertise and scale your business while safeguarding what matters most.
Hosted by Erin Austin, attorney and consultant, with 25+ years of experience advising global companies like Warner Brothers and MGM, Scaling Expertise (formerly the Hourly to Exit podcast) shares practical strategies to help coaches, consultants, and B2B professionals thrive.
Each episode explores how to deliver value to clients while protecting your intellectual property.
Through interviews with leaders in Leadership & Development, Coaching, and Consulting, you'll gain actionable insights on safeguarding your IP, leveraging contracts, and building sustainable growth.
Whether you're scaling or just starting, Scaling Expertise is your guide to transforming your business and protecting your most valuable assets.
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“Erin Austin is a truly talented interviewer who knows her stuff.
I can't wait to dig in to the other episodes!”
- Rochelle Moulton
Eps. 89 - From Ideas to Assets: Protecting Your Big Idea with CEO Nate Hecker
Attention, content creators and business innovators!
I'm thrilled to share some insights from the latest episode of Hourly to Exit. We had the pleasure of hosting Nate Hecker, CEO of Big Idea, as he unveiled the future of intellectual property management.
Eps. 88 - Unintentional Collaboration: How to Accidentally Give Your Contractors Co-Ownership of Your Work
This insightful episode covers how joint ownership of copyrighted work can arise when we don’t use written agreements with our contractors.
Eps. 87 - Licensing Series Part 3: How to Legally Use Someone Else's Content
If you are creating a licensing program, you need to be confident that you have the right to use all of the content in your materials. If you are using any content you did not create, you need to listen to this episode.
Eps 86 - Licensing Series Part 2: Using Master Licenses to Amplify Your Reach Through Strategic Partnerships
In this episode, Part 2 of 3, we dive into another edge case for licensing your expertise. What to do when you don't have a large enough audience to support a traditional licensing program? I use a real-life example to demonstrate how leveraging other people's audiences (OPA) can be a game changer for reaching a wider audience with your licensed materials
Eps 85 - Licensing Part 1: How to License Your Expertise When You Provide Bespoke Custom Services
Are you a high-value service provider looking to leverage your expertise without a traditional licensing or certification program? Tune in to the latest episode of Hourly to Exit, where we explore innovative ways to create leverage in your business through licensing.
Eps 84 - How to Build IP That Allows Your Business to Scale With Pamela Slim
In our latest episode, I had the pleasure of speaking with the incredibly insightful Pamela Slim, an expert in creating impactful certification programs for service-based businesses.
Eps 83 - Collaboration Legal Issues: How to Share Ideas without Sharing Ownership
Let’s discuss key issues and considerations when entering into a collaboration with colleagues, shedding light on crucial legal aspects that often go unnoticed.
Eps 82 - Multiply Your Revenue without Exhaustion with Samantha Hartley
Dive into a conversation that reveals how shifting away from the hourly grind can pave the way to a thriving, scalable business with transformative impact. Samantha Hartley shares game-changing insights from her journey of empowering consultants towards financial stability and success.
Eps 81 - The Evolution of Branding and Marketing: Insights from Dawn Foster
I recently had the pleasure of chatting with Dawn Foster, owner of D Foster Marketing Consulting, on my podcast Hourly to Exit. 🎧 We delved into all things branding, marketing, and scaling businesses.